Saboo Sodium Chloro’s FMCG division to launch two new products in Rajasthan


Saboo Sodium Chloro’s (SSCL) FMCG division is formally launching two new products – Double Tota Tea and Aayush Detergent in Rajasthan/North India market. The company’s FMCG division has been engaged in extensive product trials over the past 12 months. After analyzing market feedback, the division has decided to launch above tea and detergent offerings. The products will be launched on a capital-lean basis with outsourced production to high quality manufacturers.

SSCL will only focus on branding, and distribution leveraging existing infrastructure of its 30-year strong consumer salt business. SSCL expects an addition of up to Rs 500million/yr by FY23 to its FMCG topline from the new offerings. Marketing and initial distribution will commence this quarter.

Saboo Sodium Chloro (SSCL), is one of North India’s oldest FMCG companies with a predominant focus on the salt market in the region. SSCL is professionally managed and enjoys a fast-growing presence in FMCG, renewable energy, international/domestic trade operations, and hospitality.



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