ondc: ONDC pilots start today, want small business on board


NEW DELHI: Open Network Digital Commerce (ONDC), the UPI-type protocol to counter the influence of e-commerce players such as Amazon and Flipkart, is set to begin pilots in five cities from Friday with over half-a-dozen entities.
ONDC has roped in eSamudaay, ERP player Gofrugal, digital business platform for enterprise business Digiit, digital marketing outfit Growth Falcon and automation and data insights outfit sellerapp to work with sellers, while Paytm will be on the buyers. The platform seeks to board 150 sellers in Delhi NCR, Bangalore, Coimbatore, Bhopal and Shillong during the test run.
“We have mandated certain minimum features for participation and more companies are attempting to complete the IT processes so that they can join the platform. The idea is to get kirana stores as well as local paanwallahs and chaat sellers online so that people can order,” said an officer, closely working with the project, that has been conceived in the department for promotion of industry and internal trade.
ONDC has been in the making for the last several months, with the registry and gateway ready to go live. While the established players had initially dismissed it, some of the top e-tailers, homegrown as well as those with overseas funding, have approached the government as have the top FMCG companies, that are keen to come on board.
Unlike Amazon or Flipkart where the e-tailer lists the top sellers using an algorithm and payment of commission, here it will be based on what the consumer wants and could be based on parameters, such as the price, location of the seller or the delivery time. Besides, setting up the store front is going to be much easier with virtually no cost involved as the products will be listed in a catalogue and the seller can simply opt to draw from them to create its own catalogue.
Apart from sellers and buyers, logistics players and payment gateways will be part of ONDC, which has Infosys co-founder Nandan Nilekani, former McKinsey India head Adil Zainulbhai and National Health Authority CEO R S Sharma, among others, as key advisers.





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