The kick-off will take place at the Dadar beach on Earth Day, April 22 at 8.30 am. Thousands of Mumbaikars from citizen groups, children and youth forums, corporates, non-profit organisations, consular staff as well as the
Municipal Corporation of Greater Mumbai (MCGM) and Government of Maharashtra‘s Mangrove Foundation are going to be part of this collaborative action plan.
An initiative of not for profit Project Mumbai (www.projectmumbai.org), this is the third edition of Jallosh and is now in the Limca Book of Records (LBR) edition 2020 for the largest volunteering public private people partnership for a water bodies cause.
“Volunteers will assemble at seven beach locations, five Mangrove areas and two river locations—depending on which location they have volunteered for–to help clean the Mumbai coasts of plastic waste and pollutants. The plastic that is collected will be recycled by Project Mumbai into civic amenities for public use such as plastic benches in the gardens,” Project Mumbai CEO Shishir Joshi revealed. Timings for the assembly at various locations have been given in the graphic below.
“Our effort is to create mass awareness through volunteerism, and build with the citizens a sense of ownership for the city they live in. Due to Covid, there were restrictions but now, keeping all health protocols in mind, we are restarting Jallosh and we are getting a huge response from across geographies to do something positive” Joshi said.
“My team at the Consulate General of Canada in Mumbai is eager to make Mumbai even better than it already is. International Mother Earth Day is an opportunity for Jallosh, or celebration of the earth and is a collective reminder of our responsibility to care for the earth” Diedrah Kelly, Consul General of Canada in Mumbai said.
Some of the organisations which have already joined hands include Beach Please, Beach Warriors, Isha Foundation, Shakti Industries, WWF Maharashtra, Carter Road Clean up, Young Environmentalists Program Trust, India for its Oceans, Control Print, Mumbai March, MCGM, Mangroves Foundation and several others. MCGM will provide healthcare for participants and trucks for non-plastic waste.
“Partnering with Project Mumbai and being part of Jallosh -Clean Coasts is an extension of our ongoing work and passion to involve citizens in mangrove protection” Virednra Tiwari, principal chief conservator of Forests and ED, Mangrove Foundation, Government of Maharashtra said. The Mangrove Foundation teams will guide volunteers at each of the specified locations.