FMCG distributors in Maharashtra to stop selling select products of HUL from January 1


FMCG (Fast Moving Consumer Goods) distributors in Maharashtra are planning to stop selling select products of Hindustan Unilever (HUL) from January 1, as the company has not engaged in talks with them over the issue of price disparity between traditional distributors and organised B2B distributors. Maharashtra distributors had decided not to sell HUL’s Kissan brand of products. If the company does not respond in the next one week, the distributors will also stop selling HUL’s products under Glow & Lovely and Ron brands.

The All India Consumer Products Distributors Federation (AICPDF), a body that represents dealers and distributors, is in negotiation with several FMCG makers. It had earlier called for a ‘non-cooperation’ movement against FMCG companies from next year if B2B retailers, such as Jiomart, Walmart, Metro Cash & Carry, Booker, ElasticRun and udaan, continue to sell the products at lesser prices.

However, the AICPDF, which represents over four lakh distributors and stockiest across the country, said it has received responses from several FMCG makers over the issue except for HUL.

HUL is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.



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